Protocol and Events Management

COURSE DURATION 5 DAYS

Date: 28^th September –  2^nd October 2026

Introduction

The ALARDI Africa Protocol and Events Management programme immerses you in the art and science of designing and delivering world-class events.  From mastering event logistics, stage management, and VIP hosting to managing media relations and upholding professional protocol, you’ll gain the confidence and practical expertise to orchestrate any event with excellence.  With hands-on exercises and real-world case studies, this course ensures you leave ready to turn every occasion into a lasting experience.

Objectives

• Muster the principles and importance of professional protocol and etiquette.

• Troubleshooting and Stakeholder engagement
• The art of diplomacy

• Scheduling,  Organizing, and executing events
• Precedence, introductions, and seating arrangements
• Dress codes, dining etiquette, and formal correspondence.
• Cultural Sensitivity in multicultural settings
• Digital and Social Media Use

Who Should Attend?

This ALARDI Africa course is a must for anyone with responsibility for the delivery of events for their organisation or third-party clients, but new to the concepts and practicalities of this facet of corporate communications.

• Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
• Senior operational managers with responsibility for managing teams whose role includes event management
• Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment

Training Methodology

These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.

This training can also be customized to suit the needs of your institution upon request. You can have it delivered to our Alardi Centre or to a convenient location.

Course Outline

DAY 1: Introduction to Event Management

• Definition and purpose of protocols and event management
• Identifying the main role and responsibilities of an event manager
• Exploring key skills essential for event managers
• Discovering types of events and identifying their requirements
• Discussing the alignment between event type, business objectives, and audience needs
• Techniques for assessing business needs and associated risks

DAY 2: Fundamentals of Event Planning 

• Discovering the main components of an event plan:
• Goals
• Schedule
• Budget
• Understanding scheduling techniques for events
• Steps for creating an event running order
• Describing the layout for various events
• Recognising the importance of company culture on event success
• Strategies for writing a compelling event proposal

DAY 3: Stage and On-Site Management 

• Understanding the principles of stage Management of the event
• Discovering methods for arranging sets and stages to reinforce corporate identity
• Strategies and best practices to manage entertainment, catering, and music at an event
• Discussing risk assessment strategies used to ensure a safe event environment
• Discovering different types of event management technologies
• Best troubleshooting practices and ways to handle issues during the event

DAY 4: Media and Public Relations in Event Management

• Discovering professional methods for inviting media representatives and creating press releases
• Understanding the process of organising the press office and press packs
• Strategies to successfully conduct interviews and brief interviewees
• Best practices in using filming and photography to create a lasting record
• Discussing the importance of involving in-house media in event coverage
• Identifying the link between public relations, marketing, and event management

DAY 5: Managing Guests and Post-Event Activities

• Best practices for managing and working with VIPs
• Discovering ways for hosting and farewelling guests and VIPs
• Understanding the importance of considering cultural differences and protocols
• Recognising the significance of conducting a post-event follow-up communication
• Techniques and tools for performing a post-event analysis
• Discussing techniques for creating a lasting impression and a WOW factor
• Final presentation and feedback

Certificate

• On successful completion of this course, the ALARDI Africa Certificate will be issued to the participants.

Venue:

Kenya-Nairobi                 Cost USD 1800

Uganda-Kampala            Cost USD 2100

Rwanda-Kigali                 Cost USD 2100

Date: 28^th September –  2^nd October 2026